Google Ads can put your business in front of people actively researching relevant products and services. Effective campaigns require more than turning on ads: they need commercial intent, useful landing pages and meaningful tracking.
Web Design Realm helps plan and manage PPC campaigns with clear goals, defined budgets and a focus on valuable conversions. Ad spend is separate from management fees unless a proposal states otherwise.
What our PPC management includes
We review campaign opportunities and build around the available budget and data.
- Campaign planning: Select appropriate networks, goals and campaign structures.
- Keyword strategy: Focus on relevant intent and reduce waste with negatives.
- Ad messaging: Write ads that connect queries with a clear offer.
- Landing pages: Recommend pages that explain the service and invite action.
- Conversion measurement: Configure and review tracking for meaningful actions.
- Ongoing optimization: Assess search terms, ads and campaign performance.
A clearer picture of advertising performance
Where tracking permits, decisions are informed by qualified leads, cost per acquisition and useful on-site behavior—not clicks alone.
Frequently asked questions
Is advertising spend included?
Ad-platform costs should be budgeted separately unless specifically included in the agreed proposal.
Can you run Google Ads for a new website?
Yes, but the landing page, offer and tracking need to be prepared before meaningful optimization.